5 Tips for Creating Effective Email Newsletter Campaigns

Creating an effective newsletter campaign is more than just creating good content for your newsletter. From the subject line to formatting and everything in between, your audience is more likely to engage with your email newsletter if it appeals to them. We’ve compiled a list of 5 tips to ensure that your email newsletter stands out and keeps your readers engaged.

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1. Use a relevant and catchy subject line

Your readers likely receive tons of email messages each week, many of them also newsletters competing for their attention. If your subject line does not grab their attention right away, your readers may delete your email without even reading it, or open it just to unsubscribe from future emails. A subject line like “Company News” is not likely to resonate with your reader and you’ll likely see low open rates. In fact, a subject line like that may even cause your newsletter email to bounce into their Spam folder. Instead, consider using humorous subject lines, lines with lists and numbers to intrigue readers, or creating a sense of mystery or urgency, depending on your company’s specific goals.

2. Make sure your content is pertinent and useful

Once you have drawn your readers in with a good subject line, you now need to keep them engaged! Keep in mind that your average reader will have a short attention span when they begin skimming your email. If your content and messages within the newsletter are useful and helpful for your audience, they will not only remain subscribed, but they will begin to look forward to your newsletters. Choose a few pertinent and helpful topics and offer the reader the ability to click through a link to your website or blog to find out more information on whatever topic you have touched on that interests them most.

3. Formatting is just as important as content

A good email newsletter campaign is both readable and appealing. Even if you have amazing content, if your reader cannot quickly and easily scan through that content to find what is most relevant to them, they’re unlikely to continue reading. Choose appealing images and keep the text relatively short. In fact, Constant Contact found that for the vast majority of industries, emails with three or fewer images and roughly 20 lines of text had the highest click-through rate from its emails subscribers! Remember, you can always encourage your readers to click through to your website or blog to learn more, so don’t feel like you need to include everything you want to say in the body of the newsletter itself. Also, don’t forget about mobile users. Choose a template that is readable on both computers and mobile devices to ensure your newsletter’s impact reaches everyone equally.

4. Be consistent

Pick the frequency with which you will be sending out your email newsletter, and then stick with it. If you tell your readers that you will be sending out a monthly (or weekly, daily, quarterly, etc.) newsletter, it is important that you be consistent. Your newsletter may be one of the first touch points that a reader has with your company, and it can set the stage for how they view your professionalism or how well you stick to your word. If you are creating a solid newsletter and they are looking forward to your next email, only to find that it does not arrive (or arrives late), they are likely to feel disappointed in your company. Sticking to the frequency you promise your readers shows them you are professional and care about delivering great content to them.

5. Provide an easy-to-find opt-out link

As much as it may pain you to know someone no longer wants to receive your content (we know – it’s a bummer, but don’t take it personally!), providing readers with an easily findable opt-out link where they can opt out completely or update their own email preferences is less likely to result in a “mark as spam” click instead, which can really hurt your newsletter’s delivery in the long-run. If many users are doing it, your emails will then be filtered as spam from email clients. Plus, you never know, your readers may come back when they are ready for their weekly emails again, but probably not if they had a hard time unsubscribing the first time around!

If you have some tried and true strategies you have implemented in your own email campaigns, we would love to hear your feedback! What has worked for you in your industry?

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5 Keys to Mastering Personal Productivity

Leaders in their fields seem to know how to achieve their goals in less time than others. You will not find that these individuals haven’t found the magic formula to creating more time in their day. They simply implement strategies to improve their personal productivity and make the most out of the 24 hours we are all given each day.

Here are 5 keys to mastering your day and becoming the most productive and successful version of yourself.

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  1. Wake up early. Research has shown that the most productive and successful people are early risers. Waking up earlier than you need to helps you get a start on your day. You can spend the morning handling some of your more important tasks, exercising, or just taking time for yourself or your family. By the time the official workday begins, you are already fully awake and more likely to be ready to tackle the rest of the day. If rising early is difficult for you, set your alarm clock for just 15 minutes earlier and keep pushing the time back each morning until you are waking up at the desired time (and don’t forget to put your alarm clock across the room to avoid the infamous snooze button!).
  1. Eat that frog. Personal development expert Brian Tracy is a proponent of the idea of “eating that frog”, or quite simply, tackling your most important or daunting task first so that it is out of the way instead of putting it off. Think about which tasks are most important to you and your goals and write these down. Prioritize these tasks and do the one(s) with the greatest return on investment first. Out of this short list of crucial tasks, if there is one you do not particularly enjoy, get it out of the way first. Once you have completed it, you will not only be moving your business forward, but you will also be free to handle the more enjoyable tasks without the thought of that tedious one looming over you for the rest of the day. You will also be less likely to skip it altogether in favor of other less important tasks!
  1. Remove distractions. We live in a world where distraction after distraction is constantly competing for our attention. Once you sit down to work, it is vital to remove these distractions wherever possible. Turn off your cell phone (or at least put it in another room), stay off websites that are easy to get sucked into (social media, news sites, or anything else that encourages procrastination for you personally), and close down your email server until you have completed the task at hand. Let your family or coworkers know that you are not to be disturbed outside of a true emergency. Your workspace should be organized to help avoid distractions, as well. Keep it tidy with only the things necessary for completing your work made available. If you are still struggling to remain focused, here are several ideas and apps to help you stay focused throughout your day.
  1. Schedule your day. Whenever possible, schedule out blocks of time for your tasks once you’ve prioritized what you need to work on for the day. By scheduling your day, you are immediately faced with seeing just how much time you have available, and how much you can reasonably accomplish. Focus on the scheduled task during the allotted time. If you finish early, take a small break or move on to the next task, whichever works best for your own productivity. You should also schedule time to complete tasks like checking email so that you do not find yourself checking in and becoming distracted when you are scheduled to be focused on something more important. This method also allows you to see what you will need to say no to whenever reasonable. Last-minute requests and meetings will always pop up, but when your day is scheduled out in advance, you will be able to judge if your assistance or presence is feasible and necessary, or if you will need to politely decline.
  1. Make it a routine. The aforementioned tips can be difficult to implement if you are not doing it daily. It is challenging, for example, to wake up an hour earlier than normal if you are only doing it periodically. You will often hear it takes 21 days to establish a new habit (and break an old one). If you focus on changing your routine one day at a time, and put these suggestions in place daily (or at least Monday through Friday), you will quickly find that it becomes a routine and one you likely will not have to think much about as you wake up and begin your day.

What are some of your best tips for having a productive day? We would love to hear what works for you!

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ATS Launches New Referral Program

We recently realized that a large portion of our clients have come to us via referrals from clients and colleagues. That’s why we want to make sure you know how much we appreciate your referrals! At ATS, we’ve decided to launch a new referral program to let our clients and colleagues know just how much we appreciate the fact that you’ve taken the time to give us what we consider to be the ultimate compliment: a referral.

Now, you can earn rewards for recommending Accessible Translation Solutions to your colleagues. Join the ATS Referral Program and you’ll receive a FREE one-hour consultation on how to further your business in foreign and/or domestic markets. That’s a $500 value free for you!

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Contact Madalena at madalena@accessibletranslations.com for more information.

ATS provides you with words that take you places.

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The Benefits of Interpreters for Senior Care

Using professional interpreters in senior care is essential to providing Limited English Proficiency (LEP) patients access to appropriate care and services. Having an interpreter available also helps ensure that a patient understands what medical professionals are recommending or requesting and that the patient is satisfied with his or her care. In fact, many doctors and nurses require the assistance of interpreters not only to overcome the obvious language barriers, but also to navigate potential cultural differences. Avoiding miscommunication during a patient’s stay in senior care is extremely important in order to avoid any errors in care attributed to language barriers (and potential lawsuits that may arise from these errors if a trained interpreter is not present).

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It may seem like a patient’s friend or family member could interpret for them whenever necessary. However, it is vital that the interpreter used is a trained professional. Untrained interpreters are more likely to make errors or even violate confidentiality issues, resulting in potentially adverse outcomes. Friends and family may also be embarrassed by some of the medical topics that come up and use euphemisms or different terminology than what the medical team had used. This could cause confusion on both sides. Not to mention that this could be a clear HIPAA violation!

On the other hand, a professional interpreter will be trained in the necessary skills and terminology and is fully equipped to handle the situations that may arise with the individual in senior care. Professional interpreters are also legally bound to confidentiality agreements, protecting both health care professionals and the patient. An interpreter’s code of ethics is another key difference in utilizing a professional. Non-professionals are unfamiliar with such confidentiality and ethics requirements, and therefore, they could make egregious errors or missteps that may result in improper care.

Having an interpreter available for your senior care patient not only helps ensure that the patient can communicate with the medical team, but also statistically results in higher patient satisfaction since the patient is able to feel confident in knowing his or her needs are being met, and is able to communicate in his or her preferred language. The interpreter may also be able to clarify cultural differences for the medical team if such a situation arises, since the professional interpreter is well-versed in the cultures associated with both languages. If the patient’s stay in senior care is temporary, use of a trained interpreter is also associated with significantly shorter stays and reduced readmission rates.

While on-site interpreting is preferred, understandably there will be situations in which this is not possible if an on-site interpreter is not available. In these instances, it is also possible to use telephonic interpreting services. When in doubt about a patient’s English proficiency, it is best to use either an on-site or telephonic interpreter to assess and help with the potential language barrier for the best possible outcome for both the senior care facility and its patient.

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The Importance of Translating Safety Information For Your Employees

Ensuring a safe work environment for employees is crucial for any business. Both safety signs and manuals play an important role in helping to maintain safety standards across the board for your company. While having these safety signs and manuals available in English is imperative for your employees who speak English as their first language, translating them into languages other employees may also speak natively will help your business avoid machine malfunctions, injuries, and potential lawsuits. Here are just a few reasons why translating signage and manuals could save your company money and give you peace of mind.

1. It ensures the safety of your employees and visitors.

The primary function for both safety signs and manuals is to ensure both employees and visitors alike are aware of any possible dangers and hazards associated with a particular machine or area within your company, thus preventing injury or machine failure. If any of your employees or plant visitors speak a language other than English as their primary language, having manuals and signage properly and professionally translated is of vital importance in order to ensure they are provided with the same level of safety standards as your English-speaking employees and visitors. An injury in the workplace can easily result in a lawsuit for your company if the person who was injured could not understand a manual for a machine or signage related to safety in the workplace.

2. It prevents pricy avoidable machine repair costs.

If an employee is unable to fully understand the operating manual for a particular machine he or she is working on, it could result in an otherwise avoidable machine malfunction if the employee does not use the machine as intended. The machine could also either become damaged or damage the surrounding workspace. Even an employee with a good grasp of English in a typical situation may struggle with some of the more technical vocabulary in machinery operating manuals. Having the manuals available in his or her native language will help eliminate repair costs, thus saving you money in the long term, since the employee is much more likely to fully understand the steps necessary to properly use the machine.

3. It will attract a wider pool of skilled workers and improve the morale of those who already work for you.

If your company is not known for having training and/or safety information available in an applicant’s native language, a highly skilled individual may decide not to apply for fear of not being able to perform the work competently. This means your company could lose out on a number of skilled workers who would otherwise be a very valuable asset in the workplace. Likewise, employees who feel valued are more likely to remain at a company. If workers feel frustrated by not being able to understand some of the safety requirements for their job, then the turnover rate for these workers will likely also be higher.

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Having signage and materials available in more than one language could prove highly beneficial for your company. However, it is equally important to ensure that these are translated professionally and correctly. Even a slight error could result in employee/visitor injury or damage to your machines. If you are interested in learning more about translating your safety signage and materials, please let us know – we are happy to help!

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