Category Archives: Global Markets

5 Tips for Creating Effective Email Newsletter Campaigns

Creating an effective newsletter campaign is more than just creating good content for your newsletter. From the subject line to formatting and everything in between, your audience is more likely to engage with your email newsletter if it appeals to them. We’ve compiled a list of 5 tips to ensure that your email newsletter stands out and keeps your readers engaged.

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1. Use a relevant and catchy subject line

Your readers likely receive tons of email messages each week, many of them also newsletters competing for their attention. If your subject line does not grab their attention right away, your readers may delete your email without even reading it, or open it just to unsubscribe from future emails. A subject line like “Company News” is not likely to resonate with your reader and you’ll likely see low open rates. In fact, a subject line like that may even cause your newsletter email to bounce into their Spam folder. Instead, consider using humorous subject lines, lines with lists and numbers to intrigue readers, or creating a sense of mystery or urgency, depending on your company’s specific goals.

2. Make sure your content is pertinent and useful

Once you have drawn your readers in with a good subject line, you now need to keep them engaged! Keep in mind that your average reader will have a short attention span when they begin skimming your email. If your content and messages within the newsletter are useful and helpful for your audience, they will not only remain subscribed, but they will begin to look forward to your newsletters. Choose a few pertinent and helpful topics and offer the reader the ability to click through a link to your website or blog to find out more information on whatever topic you have touched on that interests them most.

3. Formatting is just as important as content

A good email newsletter campaign is both readable and appealing. Even if you have amazing content, if your reader cannot quickly and easily scan through that content to find what is most relevant to them, they’re unlikely to continue reading. Choose appealing images and keep the text relatively short. In fact, Constant Contact found that for the vast majority of industries, emails with three or fewer images and roughly 20 lines of text had the highest click-through rate from its emails subscribers! Remember, you can always encourage your readers to click through to your website or blog to learn more, so don’t feel like you need to include everything you want to say in the body of the newsletter itself. Also, don’t forget about mobile users. Choose a template that is readable on both computers and mobile devices to ensure your newsletter’s impact reaches everyone equally.

4. Be consistent

Pick the frequency with which you will be sending out your email newsletter, and then stick with it. If you tell your readers that you will be sending out a monthly (or weekly, daily, quarterly, etc.) newsletter, it is important that you be consistent. Your newsletter may be one of the first touch points that a reader has with your company, and it can set the stage for how they view your professionalism or how well you stick to your word. If you are creating a solid newsletter and they are looking forward to your next email, only to find that it does not arrive (or arrives late), they are likely to feel disappointed in your company. Sticking to the frequency you promise your readers shows them you are professional and care about delivering great content to them.

5. Provide an easy-to-find opt-out link

As much as it may pain you to know someone no longer wants to receive your content (we know – it’s a bummer, but don’t take it personally!), providing readers with an easily findable opt-out link where they can opt out completely or update their own email preferences is less likely to result in a “mark as spam” click instead, which can really hurt your newsletter’s delivery in the long-run. If many users are doing it, your emails will then be filtered as spam from email clients. Plus, you never know, your readers may come back when they are ready for their weekly emails again, but probably not if they had a hard time unsubscribing the first time around!

If you have some tried and true strategies you have implemented in your own email campaigns, we would love to hear your feedback! What has worked for you in your industry?

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Filed under Customer Service, Global Markets, Marketing

The Benefits of Translating Your Newsletter

If your company has a newsletter, you know how beneficial it can be to your audience when they receive it. Your customers may learn about what’s new in your business, current promotions, relevant news items about your industry, or even plan a purchase based on something they see sent within your newsletter. The information you present to them in the newsletter can help the customer become more engaged with your company, and in turn, increase their confidence in your brand.

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If you plan to target an audience that speaks a language other than English in some of your marketing materials, you may also want to consider translating your newsletter for this audience(s), as you may see multiple benefits, such as these, for you and your customers:

  • Personalization: translating the content of the newsletter personalizes and tailors it for your target market. A customer is more likely to engage with your brand if he or she is able to read and communicate in their native language, as they’ll feel more comfortable with the personalized content.
  • Quick and Easy: newsletters usually have content that is short and easy to read, providing links for customers who may wish to learn more about a topic. If your customers are able to peruse the content quickly, it is easy for them to see what topics may interest them and interact with you via your newsletter!
  • Greater Visibility: allowing your customers to subscribe to your newsletter puts your content directly in their inbox, which they can then check easily and refer back to later. It is a reminder for them to interact with your company. Their interest may be piqued again without ever having to remember to visit your website directly, and they are more likely to do so if the content is available in their preferred language.
  • Increased Website Traffic: The links contained within your newsletter will allow your customers to easily navigate to your website, enabling you to further grab their attention with the content you have there as well. If your website is also translated, be sure to link to the page with the correct language for a smoother and more inviting process for your customer!

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Filed under Global Markets, Marketing, Translation Services

Top Tips for Communicating While Traveling Abroad

It’s summer vacation time! Check out our top 3 tips for communicating in the local language/culture while traveling abroad.

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1. Get Friendly with the Locals. Begin conversations with people wherever you go. Before you leave, pick up one of those pocket-size phrase books that also has pronunciation tips inside.

2. Communicate! Memorize some commonly used greetings and phrases of gratitude. You’d be surprised how friendly locals can be when you’ve taken the time to learn to say “hello,” “thank you” and other key phrases.

3. Be Street Smart. Before you travel, make sure to write down the addresses and phone numbers for where you’ll be staying, as well as the information on the nearest consulate. If you have any health issues, you may also want to have a summary of this information translated so that it’s handy should you need it.

For any information you’d like to have translated, ATS is here to help you. Please feel free to upload your documents and request a quote so that you can enjoy your trip carefree!

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Filed under Customer Service, Global Markets, Travel

Did You Know? Working with Translators in Various Time Zones

Did you know that we have translators in so many times zones that we have to factor in this small, but very important, detail when we set up delivery deadlines with our clients? That’s right! We find the very best translators and editors to work on our clients’ translation projects. At Accessible Translation Solutions (ATS) we work directly with professionals all over the world, from Hong Kong to Kefar-Sava, Israel, from Montevideo to Kampot, Cambodia. Of course, we have many U.S.-based translators and editors, so we deal with at least four of the six U.S. time zones as well.

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How does this affect our clients’ delivery deadlines? Well, first we have to make sure we can take on a project from a client in the amount of time they specify. This includes the time it takes for us to manage the project from start to finish, allowing our translators and editors ample time to work on the job and giving ourselves enough time to perform the quality assurance step that takes place before we send the final deliverables to our clients. Time zones factor into this scenario because if a translator is in one time zone and the editor is in another, which is often the case, we have to ensure that the files are passed from the translation step to the editing step seamlessly and without delay. In our line of work, time is always of the essence. We know our clients need to receive their translation projects back in a timely manner, so we do everything we can to make sure our processes and timelines run smoothly.

If our translators or editors have specific questions about a text they are working on, we need to make sure that they receive the best information, straight from the client. This is why we make a point of discussing specific aspects of our clients’ projects with them in as much detail as possible, and we relay that information as quickly as possible during our translators’ and editors’ working hours in their respective time zones. This may mean we are working with our Hebrew translators in Israel on Sundays instead of Fridays, as their weekends are observed as Friday and Saturday. All of these little details must be considered in order for us to ensure that we always meet our clients’ deadlines!

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Filed under Customer Service, Global Markets, Translation Services

The Value of Multilingual Employees in the Workplace

With the ever-increasing globalization of the marketplace, having multilingual employees in your workplace can be of great benefit. According to recent Census reports, the population of non-English speakers in the United States has continued to rise over the past 20-30 years. Having one or multiple employees who speak a language other than English can give your business a definite edge in a competitive atmosphere.

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Top Five benefits of hiring a multilingual employee:

  1. If you are looking to expand your business to a new market, a multilingual employee can be a great asset. Let’s say this client base does not speak English natively. They may feel more comfortable speaking to someone in their native tongue, trusting your company more, as a result, and increasing your chances of gaining them as a client.
  2. Building a multilingual customer service department means drawing in a customer base who feels confident in their ability to do business with you. They know that if they do have any questions or concerns, they will be able to address these things seamlessly in their native language. When customers feel comfortable, they are more likely to buy.
  3. Someone who has taken the time to learn another language has often learned about the cultures where the language is spoken in the process. When working with clients and customers from other places, understanding a few nuances about their culture and what may or may not be important to them can make a difference in how they perceive your brand.
  4. A professional translation agency is key to handling translation and interpreting services, since it already employs translators and interpreters with the proper experience, education and training for these skill sets. An employee who knows another language will likely be able to assist with smaller language-specific tasks, but it is dangerous to assume that he or she is as comfortable in writing as in speaking. The two skills are quite different, and when your brand is on the line, it’s vital to ensure a professional translation. In addition to speaking verbally with clients and customers as previously mentioned, if you receive an email or mail correspondence in another language and need a quick understanding of the gist of the message, or if you wish to set aside time for an employee to review translated content through the eyes of your customers, multilingual employees would be quite effective.
  5. The benefits are not simply linguistic in nature. Studies from the National Institutes of Health and Northwestern University have shown that individuals who speak multiple languages typically have a stronger ability for both multitasking and processing information more quickly and efficiently than monolingual individuals.

What has your experience been like with your multilingual employees? We would love to hear about benefits you’ve encountered that we may not have mentioned. Feel free to leave a comment below!

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Filed under Customer Service, Global Markets, Interpreter Services, Translation Services