Providing value through a weekly or monthly business newsletter takes a lot of thought and time. First, you have to decide what content to include and how it will be perceived by your readers. And secondly, you want to make sure that the information you are providing will make your readers want to become (and remain) your customers.
If you’re not sure whether you would like to translate your entire newsletter, we encourage you to at least consider getting parts of your newsletter translated for your customers. Here are a few crucial sections of your newsletter you may want to consider for translation in order to bring the best value to your audience.
Special Offers: You can get a lot more bang for your buck if you are advertise something you are offering to both English speakers and those who follow you and speak another language. Once you know your target market, no matter the language they speak, you can create an offer that will appeal to them and make sure they know it’s meant for them. What are some examples? Special offers that are ideal for translation would include time-sensitive coupons or discounts, referral incentives, etc. GetApp has reported that special offers are the second highest rated reason that people subscribe to and remain on email lists.
Calls to Action: These items are what you hope your readers will do when they read your newsletter. Do you want them to sign up for a new service? If so, have this portion of your newsletter translated so that there’s no question about what you want them to do. Make the text catchy in English before you send it off to your translation provider.
Helpful Tips and Tricks: Think short, snappy bits of information that bring value to your customers in some way. Do you have a tip for the fastest way to handle an otherwise tedious task? Or can you share a new way of using an item or product you sell? These little bits of information, if translated professionally, will let your readers who speak another language know that you are looking out for them and that you care about communicating with them and making their lives better.
If you found this article useful, you may also enjoy: