Tag Archives: translation

The Benefits of Translating Your Newsletter

If your company has a newsletter, you know how beneficial it can be to your audience when they receive it. Your customers may learn about what’s new in your business, current promotions, relevant news items about your industry, or even plan a purchase based on something they see sent within your newsletter. The information you present to them in the newsletter can help the customer become more engaged with your company, and in turn, increase their confidence in your brand.

Desk and devices

If you plan to target an audience that speaks a language other than English in some of your marketing materials, you may also want to consider translating your newsletter for this audience(s), as you may see multiple benefits, such as these, for you and your customers:

  • Personalization: translating the content of the newsletter personalizes and tailors it for your target market. A customer is more likely to engage with your brand if he or she is able to read and communicate in their native language, as they’ll feel more comfortable with the personalized content.
  • Quick and Easy: newsletters usually have content that is short and easy to read, providing links for customers who may wish to learn more about a topic. If your customers are able to peruse the content quickly, it is easy for them to see what topics may interest them and interact with you via your newsletter!
  • Greater Visibility: allowing your customers to subscribe to your newsletter puts your content directly in their inbox, which they can then check easily and refer back to later. It is a reminder for them to interact with your company. Their interest may be piqued again without ever having to remember to visit your website directly, and they are more likely to do so if the content is available in their preferred language.
  • Increased Website Traffic: The links contained within your newsletter will allow your customers to easily navigate to your website, enabling you to further grab their attention with the content you have there as well. If your website is also translated, be sure to link to the page with the correct language for a smoother and more inviting process for your customer!

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Filed under Global Markets, Marketing, Translation Services

ATS Client Feature: Big Ass Solutions and Haiku Home

We’re back with another ATS Client Feature for you! Each month we are sharing about some of our favorite translation and interpreting clients. This month we’re excited to feature one of our most clever clients, Big Ass Solutions. You may have spotted one of their fans at your favorite local eatery, or even on an episode of Fixer Upper. They know how to keep things interesting, and we know you’ll enjoy learning about what they do!

BAS Logo

Big Ass Solutions has been in the fan industry since 1999. The company got their start as Big Ass Fans, but the research-driven company has since expanded to include Big Ass Light and Haiku Home divisions. Because of their commitment to continued innovation and improvement, they now have products and customers all over the world. That’s why Big Ass Solutions has been coming to us over the years to translate various installation guides, user manuals, and promotional materials into many different languages!

Special thanks to Big Ass Solutions for being one of our ATS featured clients! Stay tuned to learn about our other translation and interpreting clients. We can’t wait to share them with you! If you would like us to feature you in this series, please contact us and let us know.

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Filed under ATS News, Client Feature

Preparing your Project for Translation: A Checklist

Ensuring your project or document is translated correctly is of great importance to us at ATS, and we are always happy to work with you to ensure that the end result is the best fit for your brand and company. Since we know how valuable your time is, we have created a checklist to help speed the process along for you. The more we know about your project from the beginning, the faster and easier it will be to assemble the correct team of translators and editors to make your project a success!

Checklist

  • Which languages are we working with? Determine the source language (the language the document is in before translation), as well as which language(s) you will be translating the document into (the target language(s)).
  • Who is the target audience? If the readers will be from a certain area or region, let us know. There are often different dialects of the same language, so knowing who will be reading the text is helpful if it’s intended for a specific audience!
  • What type of document are you translating? It’s important to know what type of translation we will be handling for you. We will have different teams handle legal documents as opposed to marketing materials or medical release forms, for example. A brief description of the type of document or file is helpful to ensure we get the right team on board for your project.
  • What file formats do you prefer to work in?g. PDF, Word, .mp3, In Design, etc. If you have a copy of the source text ready and available when you request the quote, that’s even better! Please let us know what format(s) you would like to receive back from us once the translated file is ready.
  • What is your deadline for the translation? If you are on a tight deadline, be sure to mention this. We’ll gladly begin working with our team of translators and editors to see what their availability is and also determine if any rush fees would be applicable.
  • Will you need Desktop Publishing (DTP) or special formatting, or will this be done in-house? ATS is glad to offer assistance with DTP and formatting if required. If you’re unsure if you’ll need to be quoted for this step, just ask. We’re happy to take a look!

No matter where you are in the process, know that we are always glad to assist you along the way. If you have any specific questions at all, please don’t hesitate to contact us! You can also request a quote directly from our website or email us at freequote@accessibletranslations.com if you prefer.

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Filed under Customer Service, Translation Services

Did You Know? Working with Translators in Various Time Zones

Did you know that we have translators in so many times zones that we have to factor in this small, but very important, detail when we set up delivery deadlines with our clients? That’s right! We find the very best translators and editors to work on our clients’ translation projects. At Accessible Translation Solutions (ATS) we work directly with professionals all over the world, from Hong Kong to Kefar-Sava, Israel, from Montevideo to Kampot, Cambodia. Of course, we have many U.S.-based translators and editors, so we deal with at least four of the six U.S. time zones as well.

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How does this affect our clients’ delivery deadlines? Well, first we have to make sure we can take on a project from a client in the amount of time they specify. This includes the time it takes for us to manage the project from start to finish, allowing our translators and editors ample time to work on the job and giving ourselves enough time to perform the quality assurance step that takes place before we send the final deliverables to our clients. Time zones factor into this scenario because if a translator is in one time zone and the editor is in another, which is often the case, we have to ensure that the files are passed from the translation step to the editing step seamlessly and without delay. In our line of work, time is always of the essence. We know our clients need to receive their translation projects back in a timely manner, so we do everything we can to make sure our processes and timelines run smoothly.

If our translators or editors have specific questions about a text they are working on, we need to make sure that they receive the best information, straight from the client. This is why we make a point of discussing specific aspects of our clients’ projects with them in as much detail as possible, and we relay that information as quickly as possible during our translators’ and editors’ working hours in their respective time zones. This may mean we are working with our Hebrew translators in Israel on Sundays instead of Fridays, as their weekends are observed as Friday and Saturday. All of these little details must be considered in order for us to ensure that we always meet our clients’ deadlines!

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Filed under Customer Service, Global Markets, Translation Services

Get to Know the ATS Staff!

Each day this week we’ve shared how each of us at Accessible Translation Solutions (ATS) has come to work in the translation and interpreting industry. We hope this will allow you to get to know us a little better!

Headshot_StephanieStephanie Lockman,
Translation Project Manager

While in graduate school at the University of Louisville (UofL) to obtain my M.A. in Spanish, I realized that I preferred the courses on translation more than any others. That same year, UofL began offering a Graduate Certificate in Translation, which was perfect for me!

In order to finish my coursework for the certificate, I needed to complete an internship in the translation industry. My adviser put me in touch with Madalena to help serve as a Project Manager for Accessible Translation Solutions. My internship was finished in 2013, and I’m happy to have had the opportunity to continue working for ATS over the past 4 years!

 

Marvella_head shotMarvella Duarte Coon,
Project + Vendor Manager

I started interpreting at the Findlay Court House while I was a student at the university, approximately 15 years ago. It was a rewarding experience because I helped people to communicate and understand their legal rights and life changes that they were going to experience. Then, a friend told me about Madalena and ATS. I was excited to get back into this industry, because I wanted to be part of a great company and continue helping others. I did some translations that gave me the opportunity to use my native language, Spanish, and work on interesting projects. I am a PM and enjoy seeking the best linguists around the world who can help us fulfill communication needs for our clients.

 

Foto_22May17André Zampaulo, Linguist + Consultant
Languages have always fascinated me. From Portuguese grammar classes in elementary school to learning Spanish, English, German, and French as foreign languages when I was young, I always knew I wanted to study and work with languages. In college, I decided to pursue a bachelor’s degree in Translation Studies, specializing in English, Spanish, and Portuguese. Having formal education and training in translation has helped me not only to become a better translator and be part of an exciting community, but also—and, perhaps more importantly—to reflect upon it as a linguistic, sociocultural, and commercial endeavor. As a linguist and consultant for ATS, I am very proud to contribute to the success of the company in delivering translation and interpreting services of the highest quality to our clients while also implementing best practices that help shape our industry.

Headshot_Madalena_Sanchez_ZampauloMadalena Sánchez Zampaulo,
Owner + CEO

My career in translation ultimately progressed from interpreter to project manager to translator to business owner. A local translation agency hired me as the interpreting project manager just as I was finishing my graduate degree at the University of Louisville (UofL). I was able to work directly with interpreters we contracted for various assignments in many languages, and I couldn’t get enough. After moving from Louisville to Columbus, Ohio, I began translating for agencies and direct clients, and in 2010, I opened Accessible Translation Solutions (ATS). This work is the most rewarding work I could ever ask for. I look back at the past 10 years and how my roles have shifted along the spectrum in this industry, and I remain humbled and thankful for the opportunities I’ve received and for the clients we serve day in and day out. No two days are the same. No two clients’ projects are the same. These are the things that keep me motivated and inspired to continue to lead ATS as the agency our clients trust with their customers, with their patients, with their employees and with their brands.

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Filed under Customer Service, Interpreter Services, Translation Industry News, Translation Services