by Stephanie Lockman | May 20, 2020 | Uncategorized
Five Tips for Working from Home When You Have an International Team Over the past several months, many employees have switched to working from home instead of commuting to an office. If your company has offices in multiple countries, this has likely occurred at...
by Stephanie Lockman | Feb 19, 2020 | Uncategorized
Strategies for Effectively Managing Remote Employees in a Multinational Company Managing people from across the world isn’t easy. But if you are taking your business global, it’s part of what you need to do to be successful in your expansion. During the expansion...
by Stephanie Lockman | Feb 5, 2020 | Uncategorized
How Multilingual Employees Add Value to Your Workplace English may be the international language of business, but it certainly doesn’t mean it’s the only language that matters in the workplace. Census Bureau data from the 2014 American Community Survey (ACS) shows...
by Stephanie Lockman | Mar 20, 2019 | Uncategorized
A Step-By-Step Plan: Marketing to Speakers of Other Languages With 2019 in full swing, you’re likely considering new ways to market your business. Have you ever thought about reaching out to and marketing directly to speakers of languages other than English? Even if...
by Stephanie Lockman | Mar 13, 2019 | Uncategorized
5 Tips for Creating Effective Print Marketing Materials For a Foreign Market Now that you’ve decided to expand into a foreign market, creating properly localized and unique print marketing materials can really help you market your business successfully there. Whether...
by Stephanie Lockman | Mar 6, 2019 | Uncategorized
4 Ways to Avoid Mistakes When Marketing to Foreign-Language Consumers If you are interested in reaching new target markets abroad, or those right here in the U.S. who primarily speak a language other than English, you’ve likely considered translating some of your...
