by Madalena Sanchez Zampaulo | Feb 14, 2018 | Marketing
Localization Fails in International Markets: Don’t Let This Be You! Localization is the process of adapting a product to your target market’s cultural, technical, and linguistic requirements. Localizing your product and marketing strategy ensures your...
by Madalena Sanchez Zampaulo | Jan 28, 2018 | Interpreting Services, Translation Services
Marketing to Speakers of Other Languages: A Step-By-Step Plan With 2018 in full swing, you’re likely considering new ways to market your business. One thing you may want to consider is reaching out to a new demographic. Have you ever thought about marketing directly...
by Madalena Sanchez Zampaulo | Dec 18, 2017 | Marketing, Translation Services
Foreign Language Social Media Marketing: From Post to Purchase Social Media is a key strategy for just about any business’ international marketing strategy. Having an engaging foreign language social media presence is not enough, however. Once you engage your users on...
by Madalena Sanchez Zampaulo | Nov 29, 2017 | Interpreting Services, Law, Translation Services
Marketing Your Practice to Speakers of Other Languages: A Step-By-Step Plan For the New Year With 2018 just around the corner, you’re likely considering new ways to market your practice. One thing you may want to consider is reaching out to a new demographic. Have you...
by Madalena Sanchez Zampaulo | Nov 2, 2017 | Interpreting Services, Law, Translation Services
The Unsung Roles of Court Interpreters Court interpreters are vital in ensuring that your Limited English Proficiency (LEP) or non-English speaking clients understand the legal proceedings just as if they spoke English fluently themselves. However, interpreting during...
