by Stephanie Lockman | Jul 24, 2019 | Marketing
The California Consumer Privacy Act in 2020: What You Need to Know In January 2020, the California Consumer Privacy Act (CCPA) will take effect. Similar to the General Data Protection Regulation that went into effect in the European Union (EU) in 2018, the CCPA will...
by Stephanie Lockman | Jul 3, 2019 | Marketing
3 Tips for Localizing Your Marketing Collateral Once you decide to launch your product or service in another country or region, it is time to focus on localizing your content. Localization should be a top priority for a successful launch. However, this is only part of...
by Stephanie Lockman | Jun 12, 2019 | Marketing
4 Tips for Working with Influencers to Market to Your Foreign-Language Audience Engaging multilingual customers is becoming increasingly important in a world that is constantly connected. Brands must find ways to engage customers online and make a real connection in...
by Stephanie Lockman | Jun 5, 2019 | Marketing, Translation Services
How to Personalize Marketing Content While Remaining Ethical in How You Collect Your Data Personalized multilingual marketing can be extremely beneficial for your company. When you know enough about your customers to deliver content that targets them directly, it can...
by Stephanie Lockman | May 22, 2019 | Marketing, Translation Services
Genuine Engagement in Automated Marketing: How to Connect Authentically with Your Multilingual Audience Marketing automation tools help businesses save time, money, and reach people quickly and easily. These tools can be extremely effective, as long as the automation...
by Stephanie Lockman | Apr 17, 2019 | Marketing
How to Market to a Multilingual Audience with Video Content Over the past several years, social media video marketing has grown in popularity, showcasing how effective it can be to focus on this aspect of your marketing plan when deciding how best to reach a...
