by Madalena Sanchez Zampaulo | Feb 14, 2018 | Marketing
Localization Fails in International Markets: Don’t Let This Be You! Localization is the process of adapting a product to your target market’s cultural, technical, and linguistic requirements. Localizing your product and marketing strategy ensures your...
by Madalena Sanchez Zampaulo | Dec 18, 2017 | Marketing, Translation Services
Foreign Language Social Media Marketing: From Post to Purchase Social Media is a key strategy for just about any business’ international marketing strategy. Having an engaging foreign language social media presence is not enough, however. Once you engage your users on...
by accessibletranslatio | Nov 2, 2017 | Law, Marketing, Translation Services
Is there such a thing as Universal Spanish in translation? Although we know that producing translations that are localized as specifically as possible depending on the particular locale of your intended audience(s) can be fruitful, many people find it may not be...
by accessibletranslatio | Sep 18, 2017 | Marketing, Translation Services
Three Things to Consider Before Exporting Your Product to Another Country Thinking about launching a new product overseas? There are certain factors you should consider before you do. While it can be very lucrative for your company to expand to other markets, it can...
by accessibletranslatio | Sep 12, 2017 | Marketing, Translation Services
How Societal Values and Customs Can Make or Break Your International Deal If your company is based in the United States, you are likely familiar with business etiquette here in North America. It would be normal, expected even, for you to arrive on time (or better…...
by accessibletranslatio | Sep 12, 2017 | Marketing, Translation Services
How Social Media in Spanish Can Boost Your ROI Social media has quickly become one of the top ways that businesses market their products and services. Many are also seeing the benefit of marketing to their customers in Spanish. And these days, companies are combining...
